Public Enterprises Discovering Internet Marketing
Today’s business environment provides companies with numerous methods, traditional and innovative ones, to promote their brands. And first of all we should refer to the Internet which has become one of the most effective and flexible marketing tools. Besides it is relatively low-cost one. For this reason companies of different scale revise their advertising budgets in favor of the Internet.
But as in the case of the traditional marketing every Internet product needs a good promotion to be effective and profitable. Exactly that matter has become the subject of the conference organized for managers of public owned companies on 9th Sept 2009 by iTec Group specialists.
The head of iTec Internet marketing department has tried to explain them in few hours how does the system of SEO-optimization and Internet-promotion works. The main aim of the conference was to create a single communication ground and to share our experience in this sphere.
The conference was divided into several parts. The first one was dedicated to SEO optimization and Internet promotion matters. We tried to expose in the most intelligible way fine points of the Internet promotion process, specifically he pointed out methods in use to attract new customers via a web resource, to increase sales on declining during the crisis markets, to speed up advertizing effectiveness through reduction of traditional media use in favor of the Internet.
This part was interrupted by a coffee break where attendants could share their ideas about the seminar in a less formal situation as well as ask some questions to iTec Group. And of course take a snatch.
The second part of the seminar was dedicated to case study and some practice exercises. Attendants were really interested in these matters and asked many questions to iTec Group.
We are likely to think that this seminar will somehow change the attitude of public corporations managers. And therefore they would become more attentive to promotion through Internet as an effective way of branding.
iTec Group plans to organize in the nearest future some series of similar seminars for larger circle of attendants, because after our first one many other companies manifested their desire to participate in such event. And besides we have got a lot of interesting information to share.
Check out some pictures and video from the event.
Pic. 1. iTec Group's speaker and the represenative of authorities.
