According to IDC, projected annual growth of expenses on the Internet advertising reaches 15-20%.
In 2011 total advertising expenses on the Internet can exceed 106 billion USD. For comparison, in 2008 this type of expenses all over the world will hypothetically achieve 65.2 billion USD.
Website quality reflects not only the expertise of its developers and the amount of money spent, but it reflects company’s desire to compete with each other. Successful company has a good website and vice-versa.
A good site is a quite cheap way to improve company’s image, and the bad one is the right way to worsen it.
Web-development market becomes very transparent and civilized one: now customers can forecast return on investment.
In the nearest future, flash animation will become the main source to increase profits.
Today even SME consider that it’s not enough to have only a kind of online business card, but they want a full-fledged online representation.
Companies start to understand that a website is a way to gain profits.
If a company has a matured, well-developed online store, it can bring to its owners about 70% of total profits.
It is recommended to set aside about 5-15% of the main page to visuals.
If you would like to use music, you should think over very well how the visitor will turn it off. But it is not recommended to use it. The situation is the similar one with splash screen animation: you should think over the possibility to miss it, if a visitor wants.
Graphics should be not only of a very high quality, but also reflect the real content of a web site.
Make notes under pictures and photographs, the sense of which can be not very well understood by visitors.
It is not desirable to use animation in main elements of a web site (logos, slogans, headlines) and only in order to draw visitor’s attention on one of them.
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